Ever heard of Kelloggs corn flakes? Sure you have and might be having it every morning for breakfast. After some initial marketing faux pas, it has slowly crept into the indian kitchen. For me it is an ideal example of how marketing can be used to push anything to anyone. Because indians have long used the humble rice flakes or poha as it is called, in breakfasts and snacks.
What I wonder is why no one has thought of promoting poha as a breakfast option. Off course with glitzy packaging and marketing. Chocalate coated poha? Tuti – Fruti poha? Why not.
Now what Ram Sene is doing is nothing but bullying, breaking one of the basic tenets of a democracy. Well it is political after all, and they sure must be getting good support from a certain section of society. What I am concerned about is whether the pink chaddi is going to make anyone blush? Let us try to slice people on their beliefs, and see if the pink chaddi helps (i will try to be as logical as possible):
People in India can be put into three subsets, based on their opinion about the Ram Sene (RS)
1. people who hate them or their ideology2. people who support RS and its ideology3. People who do not care about this issue at all, and are busy sipping chai or coca cola
Now whoever wants to act against the Ram Sene by any means first needs to think which subset of people it should concentrate. Do they think the people who support the RS idealogy would care about pink chaddis? What it will do is just the opposite, it will strengthen their views that these women are loose and forward, and not in the positive way these women think of these words, but in the entirely negative and derogatory way. Now what about people who do not care? … Sure this gives a entertaining event to them, who does not love girls talking about their panties and that too pink in color. Surely these people would have many wet dreams thinking about them. And the people who hate them would hate them anyway, pink chaddis or going commando.
While I am entirely sympathetic towards them, I don’t think this will get them anything. Is their a better way to do it?
Update: I found this blogpost by Shashikant Joshi, who is an expert in classical indian books (kaamsutra, manusmriti etc). He uses his knowledge to prove that pubs, love etc are indeed a part of our sanskriti. Maybe this is what will get the sanskriti extremists.
With the new captioning and linking inside youtube, people have found ways of using it in different ways. Saw this game in youtube, a very simple compare and find a difference. If you are correct it goes to the next level and if you are wrong, it gives another chance.