You would have to look at the two posters beneath carefully, for the discussion ahead.
Do you see a marked similarity in the two visual styles? Do you find this style very different from the normal bollywood style? I find both the fonts reminiscent of hand painted ‘special signage’. Now hand painted signage has almost vanished from the major cities and metros. Due to cheap printing technology which have reached this places, you can get digital control over the final output, rather than depending on the whims and fancies of the sign painter. And being cheap is not a small deal. But small towns where these printing has just begun to sprung, hand painted signs are still widely seen.Also apart from the hand painted signs, the bling everywhere, with lights and the wannabe glitz. As I have seen subtlety is not a forte of the small emerging towns. Globalization has brought its affects even to these towns with every alternate house having a son or a daughter working for a big IT company in Bangalore. Uncles chat around the milking gwala at the local dairy about how their son has just sent 10 lacs from US. Definitely bling is in.
Another similarity between the two films seem to be newly launched Hero/Heroine. If both these assumptions are correct that would lead to the conclusion that this was intentionally done; so that the producers wanted to target small towners. These small towners might be residing in big cities earning their livelyhoods, but that doesn’t change much.
Does anyone know how to find how much a movie made at the box office in different areas? If these movies (one of them yet to be released) made more money in the smaller towns, then these assumptions will stand true. What do you think about these thoughts pulled out of my non existent hat.